When working with small and mid-sized manufacturers, we often hear the terms Sales and Marketing being used together. In many ways, this makes perfect sense as each one needs the other in order to work effectively. However, sales and marketing are two extremely different functions that play very different roles in keeping the gears turning.
The role of Sales is simple. The primary job of Sales is to sell what is in stock and being produced, while developing personal relationship with customers and partners. Sales works from an internal perspective – inside of the company looking out to the customers – and making sure those weekly, monthly and quarterly goals are being met.
In contrast, Marketing takes an external approach – the customer’s perception of the company – and ensures that the company is reflected appropriately and favorably. A successful marketing team needs to understand the paths and trends of the marketplace that the company is in, and direct the company to where it should be in the future. Having this knowledge and understanding allows them to guide the company down the path that offers the best chances for profitable competition.
Sales and marketing assistance can:
- Improve top line growth and profitability
- Provide deeper market penetration within current markets
- Identify new markets and understand which of them have the most growth potential
Why MD MEP?
MD MEP understands the needs and challenges that small and mid-sized manufacturers face on a daily basis. We take a common sense approach to sales and marketing that aligns with your goals to help you grow. Our approach is customized to meet the needs of each individual client to give them the maximum return on their investment. Our services include:
- Lead generation
- Market research
- Branding / rebranding
- Product Costing
- Creating marketing and business promotional materials
Contact MD MEP today to grow your sales and improve your marketability